PUBG: New State will begin getting exclusive content for players in India, Krafton announced on Friday. The South Korean publisher has teamed up with Sony Music India to bring pop singer Badshah’s song “Bad Boy x Bad Girl” to the Battle Royale game. It’s said to be the first of many upcoming Indian pop music collaborations with PUBG: New State. Krafton also launched a dance challenge and announced the launch of a web series called New State Chronicles to improve user engagement on the new game.
Badshah’s song with playback singer Nikhita Gandhi will be used in sponsored content, including streams and promotional videos, Krafton said. The game publisher is also working with rapper Raftaar to present an exclusive song for PUBG: New State.
The special song created by Raftaar will highlight new features of the game and, alongside “Bad Boy x Bad Girl”, will serve as the game’s anthem in India, Krafton said in a statement.
In addition to the songs, PUBG: New State gets its own web series called New State Chronicles. The three-part series will feature celebrities and influencers including Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali and The Sound Blaze. It will be released in December, although an exact release date has yet to be revealed.
Krafton is also hosting a dance challenge where winners are eligible to receive Google Play Store gift cards worth up to $ 5,000 (approx. Rs. 3,74,500). Entrants must show off their dancing skills by uploading their New State dance videos using the PUBG: New State filter on Instagram and using #NewStateStyle and #PUBGNewState.
Additionally, Krafton has partnered with influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and Comedy Factory to expand PUBG: New State.
Krafton’s latest moves come just over a year after the government banned PUBG Mobile in the country. The game’s publisher decided earlier this year to bring its battle royale gameplay back to the Indian market with Battlegrounds Mobile India (BGMI).
As BGMI has grown in popularity among PUBG Mobile fans around the country, Krafton appears to be expanding its presence with PUBG: New State. The new game launched earlier this month, after attracting millions of pre-registrations across Android and iOS platforms. In less than a week since its launch, the game has also hit a crore of downloads on Google Play.
Along with his local content partnerships, Krafton is currently busy patching bugs and fixing flaws that allowed cheating on the game.