World football’s governing body FIFA said on Friday it would expand its portfolio of games and esports to ensure that controlling rights do not rest in the hands of one party.
This follows a New York Times report earlier this week that video game publisher Electronic Arts is struggling to renew the contract that would allow EA to use the FIFA name for its most popular football franchise. sold.
“The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights,” FIFA said, adding that technology and mobile companies are now actively competing to partner with FIFA, its platforms and global tournaments.
Game publisher FIFA EA said last week that it is reviewing the naming rights agreement with FIFA, which is separate from all other official EA football partnerships and licenses.
EA’s current contract expires next year after the Qatar World Cup, with FIFA looking to increase revenue and EA pushing to expand the FIFA brand into new areas, like NFTs and real game highlights.